In early 2014, Forrester Research predicted that there would be an increased number of organizations who would adopt a more disciplined approach to customer experience transformation.
In December, Gartner released its 2015 predictions in CRM. One of the key findings is that the number of organizations that receive 100% CRM functionality from the cloud will increase and that the digital disruption will cause win or lose customers.
Don’t let your CRM initiatives become stagnant. Use it to bring life to your business. Help your sales and marketing teams be successful in 2015 with these New Year’s resolutions: Read more
Like any passionate marketer, you rely on Google AdWords for online marketing campaigns and a CRM to track your website’s leads. But at the end of the day, it can be hard to know if your campaigns are really worth the time and money. Sure, your AdWords campaigns may be increasing your website traffic, but how many of those clicks convert to potential customers? And when you win and record an offline deal in your CRM, do you know if that deal was initiated by one of your online ad campaigns?
Put an end to this guessing game and get the answers you need with Zoho CRM for Google AdWords: you can now measure how each online click contributes to offline sales.
Ready to bridge the gap between your online ad campaigns and lead generation process? Here are five ways to use Zoho CRM for Google AdWords:
From Click to Leads – Understand Your AdWords Costs
You can now ask John Wanamaker to eat his words: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” With Zoho CRM for Google AdWords, you can follow the complete sales cycle from “click to lead” and finally measure the ROI on your AdWords spending. Find out exactly which campaigns and keywords are generating the most revenue for you, so you can spend more on keywords that generate the most business and stop using keywords that simply don’t work.
In the last post, we saw how Zoho Reports helps in providing a more comprehensive analysis of your Google Adwords campaigns than what’s provided by Google Adwords in the form of reports. In this post, we’ll see how to use Zoho Reports to analyze the performance of your various Ad Groups within a campaign. Our featured example is for a Mountain Bikes campaign which is having 4 Ad Groups –
Adult Bikes, Kids Bikes, Athletic Bikes and a Common Keywords Ad Group.
The below report shows how the CTR has varied for the different Ad Groups over the months.
To get a more recent analysis, the time period can be changed to see how the CTR has varied over the last month alone.
Pivot tables can be made too. The below pivot lists the monthly conversions for all Ad Groups since Jan 2007.
You can also analyze how the various parameters within an Ad Group has performed. For example, you can compare the number of conversions vs the number of clicks.
A scatter plot can be plotted to see which Ad Group is more effective, say in terms of conversions for the ad impressions got.
The above are just a few report samples. The whole set of data and reports are available at
http://reports.zoho.com/ZDBPublicDBView.cc?DBID=4000000176044. And this set of Ad Groups-level reports are readily available for your Google Adwords analysis too. All you have to do is to follow the easy steps as mentioned in this page and you can have the same reports as above for your Google Adwords account as well.
It is easy and powerful to analyze your Google Adwords Campaigns and Ad Groups (you can analyze for ads etc too) by importing the csv data files provided by Google Adwords into Zoho Reports. As said in our earlier post, we are working on a Google Adwords connector which will let you do this more readily. Stay tuned.