About Sharanya R

Sharanya is a Product Marketer @ Zoho Campaigns. You can start a conversation with her by leaving a comment in any of her blog posts or you can also tweet out to @sharuram.

Keep shoppers coming back for more – with Shopify and custom coupon email campaigns

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eCommerce CampaignsIf you’re using email marketing, you already know the value of sending timely and relevant information to your customers. And if you’re in the eCommerce business, you’d have discovered that these emailers are a cost-effective way for motivating customers to make a purchase.

With Zoho Campaigns, it is now possible to send out these eCommerce messages to customers by integrating your account with Shopify. Shopify is one of the most popular eCommerce platforms available and makes it easy to manage your entire online store. Read more

Meet Zoho at TFM&A 2014, London!

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We are delighted to be exhibiting at the Technology for Marketing & Advertising, 2014 in Earls Court 2, London on the 25th and the 26th of February, 2014. TFM&A is the UK’s biggest media, marketing and advertising event. We will be presenting our Sales & Marketing products, particularly CRM, Campaigns, Survey and others.

Zoho at TFM&ACatch us at Stand# H26.
Drop in for a free demo of our products. Or tell us your specific business requirements and we’ll help you address them with Zoho.

We look forward to seeing you there!

Freedom to focus on your email campaigns with an even better free plan

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Better Free PlanAt Zoho, we believe that growing businesses should have the freedom to try and experiment as much as they want, without having to worry about limits. When we launched Zoho Campaigns, we had a similar goal. We wanted to make it easier for your business to define your email marketing campaigns and not worry about the process. And that’s why we’re constantly working on improving our product and pricing plans towards this theme.

It was during the first year celebration that we strengthened our free plan. Read more

From Blog to Email automatically – With RSS Feed Campaigns

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It has been a while since Google shut down Google Reader. Many bloggers looked for alternatives to readers so that they could distribute their content to their audience. One of the ways that has remained most effective is the email newsletter. Emails reach the users right where they are: their inboxes. Email also gets checked at least 3-4 times a day across all devices. But then, creating and sending an email every time there’s a blog update can be time consuming.

Take this case: You’re a small business owner and you use your product blog to communicate about the latest updates and industry trends. You make sure that you write at least 2 articles every week. Once the posts are published, you monitor them for reactions from your audience. There’s one more step that you take to maximize reach; you email a copy of the blog post as a newsletter to your customers. Read more

Manage Email Campaigns on-the-go. Introducing Zoho Campaigns for iPhone!

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You would have just scheduled a much awaited email campaign, and before the results come in, you have to step out for the day. You are not at your desk to look at the results, but you’re eager to take a peek at how the campaign is performing. This is where you’d wish you could quickly look it up on your mobile phone.

And that’s exactly what this latest update from Zoho Campaigns gives you! Read more

Comments, Content and Conversations: Zoho Campaigns has a new feature!

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Darrell is really excited. She just sent out her bimonthly newsletter and she can’t wait for the results of the campaign to come in. This email newsletter is very different from the newsletters that she usually sends out. The current edition speaks about the new menu and the weekend chef’s specials that she introduced at her restaurant a few days back. Her mailing list includes not just her regular customers but also those one-time visitors who left their email addresses in her Guest Book.

This is also the first time that Darrell is trying out Recipient Comments in her email template. She is eager to see how this turns out.

Shortly after the campaign is sent out, she is pleasantly surprised to see the comments pouring in directly to her Zoho Campaigns account. Most people seemed to love the menu, many wanted more dishes and some of them were already asking her to book a table for them. The feedback was quick and almost instant.

Read more

Include YouTube and Vimeo videos in your Email Marketing Campaigns

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It’s always the same with every email campaign. If you’re an email marketer, you’ll know this feeling very well.

When working on the content for an email campaign, there’s a constant thought: ‘How do I get maximum engagement from this campaign, without overwhelming my recipients with too much of content?’
It’s an on-going quest to look for the best ways to frame the message in our emails that encourage recipients to take the right action.

One popular concept at present is to use videos in emails. Whether it’s a product demonstration video, a tutorial, a customer testimonial or even a promotion – you know that videos can really grab the attention of your recipients. Read more