There are many factors that make your business a success. The most predominant factor being the loyalty that your customer has towards you. Happy customers make a successful business. Next on the list would be, following the best cost saving strategy, effective use of labor and deploying best resources to run your business. Ben Wisbey, Managing director, FitSense, deployed Zoho CRM to run his business successfully. It assisted him to get happy customers with less labor and cost involved.
FitSense is a Canberra-based organization that specializes in delivering research based corporate wellness programs. They partner with other organizations and assist them to increase the productivity of their workforce. FitSense evaluates and offers suitable health programs to people working in the organization. Established in 2004, FitSense Australia has proved itself as one of the best in their domain by delivering the best wellness programs to their clients.
Like every other organization FitSense also faced one the biggest challenges – Small workforce but tonnes of work to be accomplished. Ben said ”Managing service delivery and keeping track of our sales pipeline gets tedious for a large clientele base. We have to monitor all contact we make with our clients, run reports, keep track of the program schedules and complete it on time. Our competitors have multiple staff to handle these tasks, while we have got only a few members to do this role”
FitSense was very keen on putting the best foot forward in delivering the best service to their clients. They started to look out for a CRM that would elevate their business process. They tried various CRM – ACT!, SugarCRM and last but not the least, CRM giant Salesforce. But it is their hard luck, none of the CRM seemed to be working out. And on the same time FitSense was using a number of Zoho Apps which intrigued them to try Zoho CRM. ”Since then, we have been Zoho CRM users and have not looked back. It is great.” said Mr Wisbey.
FitSense has been using Zoho CRM for nearly 2 years now and they love its ease of use. ”Zoho CRM allows us to provide a quality service without additional labor and at a reduced price.” said Ben. He also said ”With customization of contacts and Email Automation, we have been able to closely monitor the communication with our customers, quickly report the program details to them and complete the programs on time. Without Zoho CRM, we would have needed more assistance and labor resources.”
Making customers happy is one of the most integral part of any business. Zoho CRM assuaged Ben’s desire to get happy customers to his business.
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