How’s that for a launch announcement? You see, we’re launching this thing next week. But we’re not crazy. Bear with me for the next few lines. There are two philosophies when it comes to launching a product: one is you say well in advance what you are going to launch, and when – the Microsoft model. The other is to say absolutely nothing (nor product not date) until the day you launch it, the Apple model.
So we thought it’d be fun to do something in between those two extremes. We’re telling you that next week we’re launching something.
But we won’t tell you what that is, nor we’ll say specifically when. But we promise it will be before you leave for the 4th of July weekend.
We also promise you will really really like this new shiny thing. It will change the way you _________ (can’t tell you that just yet, as it’d give it away). In fact, we challenge you to try out Zoho _________ for a month, and then you’ll wonder how you worked without it before.
Rodrigo

