Darrell is really excited. She just sent out her bimonthly newsletter and she can’t wait for the results of the campaign to come in. This email newsletter is very different from the newsletters that she usually sends out. The current edition speaks about the new menu and the weekend chef’s specials that she introduced at her restaurant a few days back. Her mailing list includes not just her regular customers but also those one-time visitors who left their email addresses in her Guest Book.
This is also the first time that Darrell is trying out Recipient Comments in her email template. She is eager to see how this turns out.
Shortly after the campaign is sent out, she is pleasantly surprised to see the comments pouring in directly to her Zoho Campaigns account. Most people seemed to love the menu, many wanted more dishes and some of them were already asking her to book a table for them. The feedback was quick and almost instant.
I’ve been to Las Vegas once in my life. A group of friends and I made the trip in November 2009 to celebrate a close friend’s bachelor party. Yes, we had a good time. No, it wasn’t anything like the cliché “Vegas baby Vegas,” experience we’ve come to expect thanks to Hollywood.
Either way, the Vegas strip is an incredible spectacle. People are everywhere. Buildings stretch to the sky like a stack of chips on a heater. Roller coasters weave and duck right above the sidewalks and you can eat your weight at any of the mile-long buffets.
Think about the image you have of Las Vegas. Casinos, hotels, money, expensive food and live shows. Doesn’t exactly describe a mecca or hub for entrepreneurs and small business owners working to establish their product in a city overrun with people in search of nothing but brand names, or who are even aware Las Vegas exists beyond the four-mile-long strip.
As much as the casinos and hotel feed the city’s economy, most people on the strip are not citizens. They are tourists in town for two to five days and then gone faster than Lady Luck at the craps or blackjack table. Local businesses aren’t making money off tourists. They have to appeal to the citizens of Las Vegas in a location that appeals specifically to them. That’s why I found this recent story so fascinating.