Bob, the product marketer – “Lisa, I’ve got this idea! How about we build a landing page and put up a web form? Visitors can sign–up to receive notifications on the great deals and discounts we offer on furniture and furnishings.”
Lisa, another marketer – “That’s great but why would people want to give you their information? We need to offer some incentives.”
Bob – “I’ve a solution for that too. We can offer interior design advice, free of cost!”
Lisa – “Cool… interested people would definitely leave their contact details and we can follow up to get a deal with them.”
Do you have such conversations at your workplace too? Are you trying to figure out a way to convert the traffic to your web page into quality leads? Lead generation, as we all know is simply about attracting people to your business. You could start a campaign, advertise, participate in trade shows, or conduct webinars. All this to get people interested in your product, just enough to persuade them to know more about it!
You can take these efforts a step further by using a good web form builder. And if the form builder has a WYSIWYG editor, you can just drag and drop and create web forms in minutes!
Take a look at some tips on setting up a good web form. Along with them are hints on how to implement them using Zoho CRM. Read more