9 Nifty Tips to Optimize your Web Forms for Lead Generation

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web formIn the marketing department of the Zillum Furniture and Furnishing company…

Bob, the product marketer – “Lisa, I’ve got this idea! How about we build a landing page and put up a web form? Visitors can sign–up to receive notifications on the great deals and discounts we offer on furniture and furnishings.”

Lisa, another marketer – “That’s great but why would people want to give you their information? We need to offer some incentives.”

Bob – “I’ve a solution for that too. We can offer interior design advice, free of cost!”

Lisa – “Cool… interested people would definitely leave their contact details and we can follow up to get a deal with them.”

Do you have such conversations at your workplace too? Are you trying to figure out a way to convert the traffic to your web page into quality leads? Lead generation, as we all know is simply about attracting people to your business. You could start a campaign, advertise, participate in trade shows, or conduct webinars. All this to get people interested in your product, just enough to persuade them to know more about it!

You can take these efforts a step further by using a good web form builder. And if the form builder has a WYSIWYG editor, you can just drag and drop and create web forms in minutes!

Take a look at some tips on setting up a good web form. Along with them are hints on how to implement them using Zoho CRM. Read more

Just In: New DIY Web Forms, Round Robin Lead Assignment and Integration with Zoho Calendar

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Last month, we released features such as Territory Management, Custom Modules, Custom Functions, Social tab and Integration with Zoho Campaigns. Now, we’ve added the new Do-It-Yourself (DIY) web forms, Round Robin style assignment rule and the long awaited integration with Zoho Calendar to our new features list.

Here’s a summary of the features:

Create web forms without writing a single line of code

Web forms are a great way to get prospects into Zoho CRM. But, you don’t have to be an expert in programming to create web forms for your website.  With the new What-You-See-Is-What-You-Get (WYSIWYG) editor, you can create web forms in a minute! Just drag and drop the required fields in the form, set field alignment, mark fields as mandatory and much more. You also have options to upload fields and captcha to make your form spam-proof. Wrap it up by assigning lead ownership, enable notifications and approvals to ensure your Zoho CRM is clutter-free.

web-to-lead-form

It’s even easy to host the forms live using the ready-to-use code formats. You can also deploy these forms in sites you’ve built using Zoho Sites, WordPress, Facebook, Google Sites and Joomla. Now that’s so much easier than before, right?

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