Get your processes in place, and then you can truly take
advantage of CRM.
It was the theme we kept hearing again and again at the CRM
Evolution Conference in New York City earlier this year. If you’re going to compete, you have to
move beyond just operationalizing your process.
One way to truly improve processes is with more and more
analytics. Each analytic has a story behind it. Why is a certain statistic
going up or down or not changing at all? There’s a reason for that. And what
you’re ultimately trying to do is connect those stories to customers, explains Aaron Cano, VP of Marketing, Operations, and Planning for
FreshDirect, an online grocery store for
fresh produce delivered to your door.
Watch our interview with Cano for more insight on how to
uncover those stories!