The ultimate goal for any business is to acquire more customers and serve them in the best way possible. Sounds simple and straightforward, doesn’t it?
Yes, it does. But that’s only when all customers are alike. In reality, customers come in as many varieties as you can think of: different behavior, different tastes, different levels of understanding, different degrees of need and so many more.
Suddenly, your simple and straightforward goal becomes tricky and complicated. But, all’s not over.
Professionals in the customer service function, over the last decade or so, have managed to develop methods to measure customer satisfaction. Customer service itself has evolved so much in the last few years, to the extent that customer ‘satisfaction’ is no longer good enough. At Zoho, we’ve always believed that Customer Happiness should be our goal. With Zoho Support, we believe it should be our customers’ goal too!